- Corporate
- Website
Liberty Flexible Workspaces
Digital marketing should empower your business, not confuse you. Yet many organisations come to us feeling unsure about what’s working, unclear of where to begin or direct their focus, and frustrated by disconnected strategies that fail to drive meaningful results.
Expertise
Brand Strategy, Web Design & Development, Digital Advertising, Lead Generation & Nurturing, Conversion Rate Optimisation
The Problem
Liberty had a beautiful physical product: flexible, premium workspaces. The website made it impossible to find, experience, or book one.
-
Outdated Look
The site did not reflect the quality or personality of the physical offices. Competitors were pulling ahead.
-
Circular Booking Journey
Users went in circles through pages before they could book a tour or a room. Many left before completing.
-
Location Pages Underdelivered
Pages did not give visitors the decision-driving information they needed: transport, parking, nearby amenities.
-
Conversion Tracking Broken
A previous agency had configured GA4 to count page clicks and PDF downloads as conversions. Real bookings were unmeasurable.
The Solution
OO rebuilt Liberty’s digital presence around the booking decision, making it easy to find the right location, understand why it is worth a visit, and book without leaving the site.
-
Brand and Content
New typeface, trust signals from first scroll (client logos, testimonials, case studies), and content rooted in the Liberty brand personality.
-
Custom Google Maps
Extensive custom Google Maps integration showing each location in geographic context. The maps let prospects assess suitability before committing to a tour.
-
Office RnD Integration
The Office RnD booking system integrated directly into the site. Users complete bookings without being sent to an external platform.
-
Technical Foundation
WordPress and Elementor, modular for future growth. WCAG-aligned accessibility. Minimal plugin suite. Conversion tracking rebuilt on clean events only.
The Implementation
Brand & Web Build
Created a digital home that established Chris as a credible mentor in the finance space.
Multichannel Marketing
Deployed digital marketing and SEO strategies that cover all areas of finance, from personal loans to SMSF.
Scalable Systems
Integrated CRM and funnel automation to support a rapidly growing team of brokers.
The Outcome
Nine months post-launch: form submissions up 25.5%, Office RnD bookings trackable for the first time, and quality traffic replacing volume.
-
More Form Submissions
196 to 264 form submissions in the nine months post-launch versus the same period the prior year: a 25.5% increase on a clean tracking baseline.
-
Bookings Now Trackable
Office RnD bookings were unmeasurable before the redevelopment. Now fully tracked end-to-end, giving Liberty accurate attribution for the first time.
-
Engagement Up
Engagement rate improved from 53.9% to 57.8%. Bounce rate fell from 46.1% to 42.2%. Organic search engagement rate exceeded 70%.
-
Quality Traffic
Total sessions are down on the prior year. This is deliberate: paid media shifted from broad reach to high-intent search. Fewer visitors, more of the right ones.
-
Strategic Paid Shift
Google Ads moved from 3.2M impressions at $0.55 CPC to 453k impressions at $5.67 CPC. Form submissions increased on smaller, better-qualified traffic.
50% to 70%
Projected growth in 2026
175% increase
In revenue over the last 3 years
Liberty Flexible Workspaces
Liberty Leadership
Leadership Team
We finally have a website that looks like the offices feel.
Professional, modern, and you can actually find a room to book without going in circles.
