- Health
- E-Commerce
Invictus Apothecary
Digital marketing should empower your business, not confuse you. Yet many organisations come to us feeling unsure about what’s working, unclear of where to begin or direct their focus, and frustrated by disconnected strategies that fail to drive meaningful results.
Industry
Health & Wellness
Expertise
Brand Strategy, Web Design & Development, Digital Advertising, Lead Generation & Nurturing, Conversion Rate Optimisation
The Problem
Ben spent five years and significant money across multiple agencies. OO delivered in a single engagement what no previous agency had managed.
-
Outdated Look
The site did not reflect the quality of the curated product range. Customers could not tell this was a trusted, specialist retailer.
-
Over-Complicated Navigation
Users got lost and left. A sprawling menu and broken search meant relevant products never surfaced.
-
Credibility Gap
As the exclusive ceremonial cacao seller, Invictus had a positioning advantage. The site failed to communicate it.
-
Wrong Diagnosis
Previous agencies treated this as a code problem and started with development. The real problem was clarity.
The Solution
OO started with brand, not build. A brand refresh, architecture overhaul, and content-first approach — before a single line of development was written.
-
Foundational Strategy
We moved beyond simple design to craft a Brand Strategy that serves as the bridge between his expertise and his clients' financial goals.
-
Search-First Web Development
We built a high-performing website structured to guide users seamlessly through complex finance options.
-
Advanced Flow & Traffic
Implemented a robust "Content-First" SEO approach and later adding AI Search strategy to drive high-intent traffic.
-
Fuelled by Automation
Established CRM systems and marketing funnels to nurture leads and manage the customer journey at scale.
The Implementation
Brand & Web Build
Created a digital home that established Chris as a credible mentor in the finance space.
Multichannel Marketing
Deployed digital marketing and SEO strategies that cover all areas of finance, from personal loans to SMSF.
Scalable Systems
Integrated CRM and funnel automation to support a rapidly growing team of brokers.
The Outcome
Six months post-launch: sessions up 140%, add-to-carts up 166%, 310 more unique customers, and a 9.83x Meta ROAS from day one.
-
Sessions Up 140%
19,364 to 46,405 sessions in the six months post-launch versus the same period the prior year.
-
Add to Carts Up 166%
2,676 to 7,121 add-to-cart events. More users finding the right products and committing to purchase.
-
310 More Buyers
447 to 757 unique purchasers. 310 additional customers bought in the six months post-launch.
-
Google Ads 9x Conversions
Spend scaled 8x. Clicks up 31x. Conversions up 9x from 54 to 499. Cost per acquisition down 14%.
-
9.83x Meta ROAS
$5,645 spend, 182 purchases, $55,492 revenue attributed. 9.83x return on ad spend from launch.
Invictus Apothecary
Ben
Founder, Invictus Apothecary
You guys have banged it up in the first go.
I've spent so much money I couldn't tell you how much, with previous parties trying to achieve this thing. Optimise just got it.
