How to Structure Your Website for Generative Search
13 min read
Stop guessing.
Start growing with the right plan.
Two strategic packages. One clear question: where is your business right now — and where do you want it to go? This guide makes the choice straightforward.
Book a Discovery CallFind Your Fit
Strategic Digital Partner
This is you if…
-
You're a local or regional business wanting more visibility online
-
You need consistent leads from Google and social ads
-
You want expert marketing running without managing multiple suppliers
-
You want your SEO and ads working together as one system
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You're ready to invest in steady, measurable growth
Strategic Growth Partner
This is you if…
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You're turning over $1M+ and have clear growth targets
-
You've outgrown DIY or scattered marketing tactics
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You don't have an internal marketing lead — and need one
-
You want strategy that connects to your 12-month business goals
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You're ready to invest in building a scalable growth system
Strategic Digital Partner
You're a local or regional business wanting more visibility online
Best for small-medium businesses that want to get found locally and generate consistent, qualified leads.
Gold
SEO + Google Ads + Social Ads + Creative
$2,000
+ GST / month
Platinum
Everything in Gold + SEO blog articles & case studies
$2,500
+ GST / month
What's included
-
Local SEO — Google Business Profile, citations, local rankings
-
On-site SEO — keywords, page structure, technical fixes
-
Off-site SEO — backlinks, authority building
-
Google Ads management — search campaigns, conversion tracking
-
Meta Ads — Facebook & Instagram lead gen and remarketing
-
Copywriting & creative for all ads and web pages
-
Monthly performance reporting
-
Quarterly 90-day action planning sessions
-
Local SEO — Google Business Profile, citations, local rankings
-
On-site SEO — keywords, page structure, technical fixes
-
Off-site SEO — backlinks, authority building
-
Google Ads management — search campaigns, conversion tracking
-
Meta Ads — Facebook & Instagram lead gen and remarketing
-
Copywriting & creative for all ads and web pages
-
Monthly performance reporting
-
Quarterly 90-day action planning sessions
Strategic Growth Partner
Your outsourced marketing team
Best for established businesses ready to scale — with the strategy, execution, and accountability to make it happen.
Most popular for $1M+ businesses
Core
Steady, structured growth across all channels
$3,000
+ GST / month
Growth
2× the execution — accelerate results faster
$4,000
+ GST / month
Scale
3× the execution — push hard for market share
$6,000
+ GST / month
Everything in SDP, plus
-
Conversion Rate Optimisation (CRO)
-
Sales funnel development & optimisation
-
Advanced performance reporting & insights
-
Strategy aligned to your 12-month business goals
-
Rolling 90-day action plans with senior oversight
-
Full team — design, copy, ads, and strategy specialists
-
Optimise Online acts as your marketing team
-
Conversion Rate Optimisation (CRO)
-
Sales funnel development & optimisation
-
Advanced performance reporting & insights
-
Strategy aligned to your 12-month business goals
-
Rolling 90-day action plans with senior oversight
-
Full team — design, copy, ads, and strategy specialists
-
Optimise Online acts as your marketing team
What Changes Between Packages
| Feature | SDP Gold | SDP Platinum | SGP Core | SGP Growth | SGP Scale |
|---|---|---|---|---|---|
| Local + On-site + Off-site SEO |
Included |
Included |
Included |
Included |
Included |
| Google Ads & Meta Ads |
Included |
Included |
Included |
Included |
Included |
| Copywriting & Creative |
Included |
Included |
Included |
Included |
Included |
| Monthly Reporting |
Included |
Included |
Included |
Included |
Included |
| Quarterly 90-Day Planning |
Included |
Included |
Included |
Included |
Included |
| SEO Blog Articles / Case Studies |
Not included |
Included |
Included |
Included |
Included |
| Conversion Rate Optimisation (CRO) |
Not included |
Included |
Included |
Included |
Included |
| Sales Funnel Development |
Not included |
Included |
Included |
Included |
Included |
| Strategy Aligned to Business Goals |
Not included |
Included |
Included |
Included |
Included |
| Full Team Involvement |
Not included |
Included |
Core Team |
Extended |
Full |
| Execution Volume |
Focused |
Focused+ |
1x |
2x |
3x |
Not sure which is right
for you?
Let's work it out together — a 20-minute call is all it takes. No lock-in contracts. Month-to-month.
Book a discovery call