- Construction
- Marketing
Clear Choice Pool Fencing
Digital marketing should empower your business, not confuse you. Yet many organisations come to us feeling unsure about what’s working, unclear of where to begin or direct their focus, and frustrated by disconnected strategies that fail to drive meaningful results.
Industry
Frameless Glass and Aluminium Pool Fencing
Expertise
Brand Strategy, Web Design & Development, Digital Advertising, Lead Generation & Nurturing, Conversion Rate Optimisation
The Problem
Despite having decades of experience and a genuine care for client safety, David faced the challenges typical of a “small player” in a highly competitive Perth market.
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Ineffective SEO
Previous experiences with SEO companies had been short-lived or completely unsuccessful.
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Capacity Limits
As a family-owned business, David was heavily involved in the day-to-day "on the tools" work, limiting his ability to scale.
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Transitioning Focus
David wanted to shift the brand perception from purely a supply-and-install company to include a thriving DIY supply arm.
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Disconnected Systems
The business needed better management of customers and leads to support long-term growth.
The Solution
We implemented a comprehensive strategy across their Digital Foundation, Marketing Flow, and Fuel Your Growth pillars to turn the phone ringing into a scalable engine:
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Strategic Foundation
We built a high-performing website in 2022/2023 with a "great verbal tone" that resonates with his primary personas—mums, dads, and grandparents.
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Consistent Flow
We took over the management of SEO, Google Ads, and Facebook campaigns to ensure a steady stream of "qualified leads" rather than short-lived spikes.
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CRM & Systems
Leveraging a CRM for email marketing and supporting the integration of SimPRO to manage the increasing volume of business.
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DIY Market Expansion
Developed the online store and targeted ads specifically to capture the DIY supply market David desired.
The Implementation
Digital Asset Creation
Developed a website focused on trust and safety, featuring the "no fuss" communication David’s brand values.
SEO & Ad Management
Targeted high-intent keywords like ‘DIY glass pool fencing’ and ‘frameless pool fencing perth’ to keep the phone ringing.
Mentorship & Partnership
Acted as the strategy and marketing arm of the business, allowing David to focus on operations while we handled the digital "maze".
The Outcome
By "Optimising the Customer Experience®," Clear Choice Pool Fencing has seen "wow" results that exceed expectations.
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Massive Revenue Growth
Achieved a 175% increase in revenue over the last three years.
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Operational Freedom
David has successfully moved "off the tools" and now employs a dedicated salesperson to handle the influx of enquiries.
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Selling Physical Footprint
The business success necessitated doubling the size of their warehouse.
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Team Expansion
The overall team has grown to support the increased demand for both installations and DIY supply.
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Future Momentum
The business is currently projecting a further 50% to 70% growth in the coming year.
50% to 70%
Projected growth in 2026
175% increase
In revenue over the last 3 years
Clear Choice Pool Fencing
David Czynski
Business Owner
Optimise Online are so great at what they do. We have been in business for over 25 years and used many companies for online tasks in that time, this group of Perth based experts are second to none in our opinion.
We have now been with them for 3 months and the Team at Optimise Online have been so helpful, from our new website and online store, to SEO, Socials, marketing and everything involved in having a decent online presence. We cannot recommend Calum and the team enough, they have been our savior in many ways already, We can't wait to head into the future with their support and assistance. Thank you from all of us here at Clear Choice Pool Fencing.
