- Health
- Website
Happiness Co
Digital marketing should empower your business, not confuse you. Yet many organisations come to us feeling unsure about what’s working, unclear of where to begin or direct their focus, and frustrated by disconnected strategies that fail to drive meaningful results.
Industry
Health & Wellness
Expertise
Brand Strategy, Web Design & Development, Digital Advertising, Lead Generation & Nurturing, Conversion Rate Optimisation
The Problem
Happiness Co was doing meaningful work in the community. Their website didn’t show any of it, and made it harder for people who needed help to find it.
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Missing Information
Program pages were hosted on separate external platforms with inconsistent visual identities. Visitors could not tell what Happiness Co did or how to access it.
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No Visual Identity
Only brand colours existed. There was no visual system, no design language, and nothing to carry the brand consistently across programs and platforms.
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Users Got Lost
The site served multiple audiences: individuals, schools, and organisations. It guided none of them. Visitors struggled to find the right program.
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Accessibility Was a Clinical Requirement
In a mental health context, a slow or confusing website does not just lose a visitor. It fails a person who needed help.
The Solution
OO built a complete brand identity anchored on the concept of ripples, and a single accessible hub where every audience could find what they needed without friction.
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Phase 1: Brand Identity
Full brand identity developed: the ripples design language. Documented for use across Happiness Foundation and the Happi app.
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Phase 2: Information Architecture
All program pages consolidated. Content recategorised by audience: individuals, schools, organisations. Dedicated page per program with learner outcome detail.
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Phase 3: Build
WordPress and Elementor for in-house maintainability. WCAG-aligned throughout. Helpline one click from anywhere. Blog for mental health resources, podcast episodes, and personal stories.
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Mental Health Context
Every design and content decision made with the understanding that some visitors arrive in distress. Speed, clarity, and empathy are not optional features.
The Implementation
Brand & Web Build
Created a digital home that established Chris as a credible mentor in the finance space.
Multichannel Marketing
Deployed digital marketing and SEO strategies that cover all areas of finance, from personal loans to SMSF.
Scalable Systems
Integrated CRM and funnel automation to support a rapidly growing team of brokers.
The Outcome
Six months post-launch: sessions up 1,088%, conversions up 1,800%, and organic enquiries from 2 to 123 in the same period.
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Sessions Up 1,088%
893 to 10,611 sessions in the six months post-launch versus the same period the prior year. Almost 12 times the previous traffic.
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Conversions Up 1,800%
9 to 171 enquiries and form completions. 19 times the previous conversion volume in the same six-month window.
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Organic Enquiries Up 61x
2 to 123 enquiries from organic search alone in six months. A channel that had been effectively silent now generating consistent inbound.
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Engagement Up
Engaged sessions up 1,390% (323 to 4,814). Average session duration up 32%. Bounce rate down from 63.8% to 54.6%.
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Brand Anchors the Group
The brand identity created through this engagement now anchors Happiness Foundation and the Happi app. Both use the visual language and design system.
Happiness Co
Happiness Co Leadership
Leadership Team
We knew the work we were doing in the community was meaningful.
The old website didn't show any of it. The new one finally does.
